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Younger Women Step to Social Beat: What does it mean to brands?
via emarketer.com
This chart comes from eMarketer's coverage of the PopSugar Media study, "Why Y Women?" I am especially intrigued by the difference in the response to the option, "A friend mentioning it on his or her online profile or status updated." This is a clear indicator of the trend toward social media having a huge impact on brands, while being largely out of brands' control. The answer? Listen to your customers and deliver excellent, buzzworthy products and services that meet their needs. Time to walk the talk.
