"dig" is short for digital, but it also happens to be a great metaphor for Marketing. You dig when you want to grow something, before you start to build something, when looking for buried treasure. You dig to harvest and you dig to find your target markets, their hot buttons, and how to reach them. You dig to figure out what works. That's what "dig" is all about. We believe marketing is not just about standing on a hilltop and shouting. It's about rolling up your sleeves and getting your hands dirty. There's only one way to grow and that's to dig.
If you want to know more, email me: deb@digmktg.com.
Or go to digMktg.com
Give me a minute...I will paste in the link to Seth Godin's blog with his philosophy on promoting eBooks: http://sethgodin.typepad.com/seths_blog/2009/07/ebook-design-and-motion-graphics.html
