diary of a digologist

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Deb J Jones
You're reading the diary of a digologist. digology is all about quantitative marketing. If you can put a number on it, I'm there. You can't manage what you can't measure.
If you would like to learn more about digology, you can email Deb J Jones at deb@digologyMarketing.com. Or go to www.digologyMarketing.com.

Posts tagged Peter Drucker
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We're not one-at-a-timin' here! We're mass-communicatin'!

Peter Drucker says, "the purpose of business is to create a customer," not to create a sale (as the sales-driven strategies of olden days purported) or even a product (as our more enlightened "market-driven" selves proclaim). So the big questions really haven't changed, whether your media focus is the local newspaper, a radio contest, or Twitter: can you create customers out of this audience? Is this where your target market hangs out? Is this medium consistent with your brand's personality? Do you know how to be relevant here?

There is a lot of discussion on the web about what's different about social media. It's equally important to understand how it's the same. While the path to the customer may be a different one, the goal is the same. To create a customer (and, I would add, to keep your customers). If you can't do that with social media, then maybe you should rethink your presence there.

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We're not one-at-a-timin' here! We're mass-communicatin'!

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