diary of a digologist

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Deb J Jones
You're reading the diary of a digologist. digology is all about quantitative marketing. If you can put a number on it, I'm there. You can't manage what you can't measure.
If you would like to learn more about digology, you can email Deb J Jones at deb@digologyMarketing.com. Or go to www.digologyMarketing.com.

Posts tagged customer engagement
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"Customer Engagement" agency leverages Youtube to talk about Facebook to promote their social media services!

Okay, it's fun, no doubt. But what do you think about Big Fuel's model of engagement with the customer/prospect "off message" and then bringing them to the commerce table? It certainly worked for them. After seeing this video, I was interested in learning what kind of company would put out such a creative, well-produced, entertaining video about, well, nothing! Result: I clicked through to check them out. And if you do, too, you'll see their business model played out on the front page. I'd love to hear your thoughts about whether their approach can work.

You gotta dig www.BigFuel.com.

Tagged customer engagement marketing strategy social media

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"Customer Engagement" agency leverages Youtube to talk about Facebook to promote their social media services!

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