"Customer Engagement" agency leverages Youtube to talk about Facebook to promote their social media services!
Okay, it's fun, no doubt. But what do you think about Big Fuel's model of engagement with the customer/prospect "off message" and then bringing them to the commerce table? It certainly worked for them. After seeing this video, I was interested in learning what kind of company would put out such a creative, well-produced, entertaining video about, well, nothing! Result: I clicked through to check them out. And if you do, too, you'll see their business model played out on the front page. I'd love to hear your thoughts about whether their approach can work.
You gotta dig www.BigFuel.com.
