"dig" is short for digital, but it also happens to be a great metaphor for Marketing. You dig when you want to grow something, before you start to build something, when looking for buried treasure. You dig to harvest and you dig to find your target markets, their hot buttons, and how to reach them. You dig to figure out what works. That's what "dig" is all about. We believe marketing is not just about standing on a hilltop and shouting. It's about rolling up your sleeves and getting your hands dirty. There's only one way to grow and that's to dig.
If you want to know more, email me: deb@digmktg.com.
Or go to digMktg.com
Providence St. Vincent Medical Center shows a great example of what social media can do...I only wished for a "give $1" link at the bottom of the video! I was so impressed, I would have done it gladly. And I'm sure this will be wildly viral, so....
Thanks to @marketingfails for sharing!
