"dig" is short for digital, but it also happens to be a great metaphor for Marketing. You dig when you want to grow something, before you start to build something, when looking for buried treasure. You dig to harvest and you dig to find your target markets, their hot buttons, and how to reach them. You dig to figure out what works. That's what "dig" is all about. We believe marketing is not just about standing on a hilltop and shouting. It's about rolling up your sleeves and getting your hands dirty. There's only one way to grow and that's to dig.
If you want to know more, email me: deb@digmktg.com.
Or go to digMktg.com
RT @KrisColvin: I wish someone would invent a gourmet salad truck that would come rolling around KC everyday at lunch. Like a snowcone truck. :-)
Of all my digital marketing subscriptions (and a couple of blogs slipped in) here are my favorites. If you're not getting these in your inbox, you're missing out on a master-class in digital marketing. Here, in no particular order, are my picks.
The eMarketer Daily - Great statistics, insightful articles and clean graphs dominate this mailbox missive. I have yet to find better PowerPoint fodder.
iMedia Connection - This newsletter boasts multiple authorities delivering relevant, smart articles. Organized so you can quickly identify the material that is of interest to you and click through.
Chris Brogan - Okay, this is actually the daily update on his blog, but how do you not read what this guy has to say? He is in the trenches, blazing the trails, and he's a Daddy, for heaven's sake. I love his folksy approach to instructing on social media.
Marketing Charts - A little broader in subject matter than eMarketer, nonetheless their articles are interesting and data graphically presented wherever possible.
SmartBrief on Social Media - Culling social media articles from reputable sites all over the web, this email organizes the most relevant info all in one spot.
Watershed Marketing Digest - Another article aggregating newsletter, Watershed is broader in scope than SmartBrief and and is published by the same folks who bring you Marketing Charts.
Marketing Sherpa - Sherpa offers several newsletters but I just get the the weekly digest. You can click through on some of the articles for free, but many are part of their premium subscription service.
Inbound Marketing Newsletter - Published by the smarties at Hubspot, I'm a fan of everything these guys have to say. They give away a ton of useful information.
Seth Godin's Blog - 'Nuff said.
If you aren't subscribed to Larry Chase's email newsletter, I highly recommend it. It's unfailingly useful.
Peter Drucker says, "the purpose of business is to create a customer," not to create a sale (as the sales-driven strategies of olden days purported) or even a product (as our more enlightened "market-driven" selves proclaim). So the big questions really haven't changed, whether your media focus is the local newspaper, a radio contest, or Twitter: can you create customers out of this audience? Is this where your target market hangs out? Is this medium consistent with your brand's personality? Do you know how to be relevant here?
There is a lot of discussion on the web about what's different about social media. It's equally important to understand how it's the same. While the path to the customer may be a different one, the goal is the same. To create a customer (and, I would add, to keep your customers). If you can't do that with social media, then maybe you should rethink your presence there.
I'll be interested to see the impact that being mentioned on @guykawasaki's blog, http://holykaw.alltop.com/how-music-helps-you-exercise? will have on sales for this app! (Hint: I already bought it. In fact, I'm jealous I didn't think of of it.)
Providence St. Vincent Medical Center shows a great example of what social media can do...I only wished for a "give $1" link at the bottom of the video! I was so impressed, I would have done it gladly. And I'm sure this will be wildly viral, so....
Thanks to @marketingfails for sharing!
